Lunch and Learn: Earning News Coverage – Attracting Customers and Building Your Brand

Join us Wednesday, January 29, 12-1pm via Zoom for a Lunch and Learn Webinar all about earning news coverage for your business! Learn how to attract customers and build your brand. Mike Fulton, Director of Public Affairs and Advocacy at Asher Agency – a full-service marketing and communications firm with offices in West Virginia, Indiana and Washington, D.C. – will share his many years of public relations experience with attendees. Ashley Willard, Account Supervisor and also a graduate of West Virginia University’s College of Creative Arts and Media, will offer her integrated marketing communications counsel. Both currently provide earned media Public Relations to a diverse group of clients throughout West Virginia – including the WV Hive, New River Gorge Regional Development Authority, Concord University, Mister Bee Potato Chips, Appalachian Headwaters, West Virginia Nursery & Landscape Association. Every week of the year, they help conceive, draft, refine, pitch and place news releases, media advisories, letters to the editor, and opinion-editorial pieces in Mountain States news outlets.